why has gocompare changed its name?
GoCompare today announced a new name and logo for the brand – Go.Compare. This means that anyone looking to use the comparison tool will now be able to search on any device with “Go.Compare”, and they will be taken directly to the website.
The new logo will be published on TV and the website from 2 September and will be launched with company sponsorship for the upcoming series ‘The Voice UK’ on 3 September.
why has gocompare changed its name?
On August 30, 2022, an official press release explained the motivation behind the rebrand. By changing it to Go.Compare, customers who search the phrase are instantly directed to the website. “It’s basically taking out the middleman and making it easier for people to find us directly,” they stated.
why has gocompare changed its name?
“Behind this, the decision to bring the “dot” into the mix now means that our website is easier to find – regardless of browser or device, all you need to know now is Go. Compare and you’re there.