In 1935, a groundbreaking product was introduced to the world that would forever change the way people consumed and preserved food. This product was none other than “bier”, which was first sold in cans that year.
Up until that point, beer had primarily been sold in bottles or on draft in bars and restaurants. However, the introduction of canned beer revolutionized the industry by providing a more convenient and portable option for consumers. The use of cans also allowed for better preservation of the beer, ensuring its freshness for longer periods of time.
The first brewery to sell beer in cans was the American company Krueger Brewing Co., located in Newark, New Jersey. The cans were made of steel and lined with a coating of enamel to prevent the beer from coming into contact with the metal. This innovative packaging method quickly caught on with other breweries, and canned beer soon became the norm in the industry.
The popularity of canned beer continued to grow throughout the years, eventually surpassing bottled beer sales in many markets. Today, canned beer is a staple in the beer industry, with a wide variety of brands and styles available for consumers to choose from.
In conclusion, the introduction of canned beer in 1935 was a major milestone in the history of the beer industry. This innovative packaging method provided consumers with a more convenient and portable option for enjoying their favorite brews, while also improving the preservation and freshness of the product. Since then, canned beer has become a popular choice for beer lovers around the world. Cheers to that!